In the emerging field of Big Data, researchers use powerful new software to find unexpected facts hidden in mountains of seemingly unrelated information. While some of the findings seem trivial -- for example, people who preorder vegetarian meals are less likely to miss their flights1 -- they can help companies operate more efficiently, serve customers better, and gain a competitive edge.
Thanks to smartphones, GPS, credit cards, social networks, and electronic sensors in everything from your car to your refrigerator, last year the world created enough new data to fill a stack of DVDs stretching to the moon and back.2
Behind it all, hardware, software, networking, semi-conductor, and technology service providers are jockeying for bigger slices of a 4 trillion dollar pie.3
Meet the analyst
Kyle L. Weaver, CFA
Harvard Business Review
"Will Big Data Kill All But the Biggest Retailers?"
McKinsey Global Institute
"Big data: The next frontier for innovation, competition, and productivity"
MSN Business on Main
"How Small Businesses Are Innovating With 'Big Data'"
New York Times Bits Blog
"Bizarre Insights From Big Data"
Pew Internet & American Life Project
"The Future of Big Data"
World Economic Forum
"Big Data, Big Impact: New Possibilities for International Development"
Competing through data: Three experts offer their game plans
Big Data Now: Current Perspectives from O'Reilly Radar
by O'Reilly Radar Team